ITC's non-cigarette FMCG quietly crossed ₹37,000 crore in consumer spend
ITC reported that consumer spending on its non-cigarette FMCG brands crossed ₹37,000 crore in FY26, a 9 percent rise on the year. The portfolio — Aashirvaad, Sunfeast, Bingo, Yippee, Savlon and others — now reaches close to 280 million households.
The number is worth pausing on because of where ITC started. This is a company the market still values as a tobacco business with a foods side-project. That side-project is now larger than most listed pure-play FMCG firms in India.
Growth came despite sector margins sitting below normal levels, with Marico, Dabur and Godrej Consumer all flagging input-cost pressure through the year.
The strategic read is that ITC spent two decades building a second engine precisely so it is not held hostage to the next tobacco tax. With a 40 percent GST and per-stick excise now reshaping cigarette economics, that hedge is doing exactly the job it was designed for.
What it still lacks is the margin profile of a Nestlé or a Britannia. Scale has arrived; the premium has not. The next phase is whether ITC can make its foods business as profitable as it is large.