The world's food giants are choosing to get smaller
The decade-long logic of scale in packaged food is unwinding. Kraft Heinz spent much of this year preparing to split the company that Berkshire and 3G Capital stitched together, separating its sauces and spreads from its North American grocery brands, before pausing the work as sales kept sliding. Kellogg has already broken in two, and Unilever has hived off its ice cream business as the Magnum Ice Cream Company. The common thread is investor pressure to unbundle slow-growing portfolios that conglomeration was meant to shield. Size, once a defence, is now being read by markets as a drag.