Value retail keeps compounding
Vishal Mega Mart, the discount chain built for small-town India, reported June-quarter profit up 26% to ₹259 crore on 23 July. Revenue rose 19% to ₹3,727 crore.
It now runs 819 stores across 559 cities. Nearly half its sales come from apparel, a quarter from everyday groceries, and the rest from general goods.
While premium retailers fight over the same metro shoppers, Vishal is growing by selling cheap basics to the customers fancier chains reach last.
The mix is the point. A shopper who comes for a ₹300 shirt often leaves with soap and snacks too, and the store's own-label versions of both carry fatter margins than branded ones.
Steady double-digit growth from a value chain, in a quarter when costlier consumer companies are warning about squeezed margins, is a reminder that trading down is still where the volume lives.